A Monster in All of Us

The Vancouver Opera was launching a brand new type of opera for a younger generation. To promote it, we reached out to a younger creative audience through a medium they respected and knew: street art.

The opera (Stickboy) is about the cycle of bullying, and how the victims become bullies themselves. We asked our street artists to create their inner bullies as monstrous shadows throughout Downtown Vancouver.

The murals included a hashtag, and a URL pointing to a site where they could share their own inner monsters, and buy tickets to the opera.

  • Role Copywriter
  • For Vancouver Opera
  • Date October 2014
  • Type Guerrilla