If you take the advertising elevator all the way down to the basement, then look further below you, off in the dark distance is the Health & Pharma category.

Nobody enjoys making the ads, and no one enjoys looking at them. How many smiling couples riding bikes can one person take?

So, instead of yet another cold and flu campaign (sniffly noses, cool lighting, a dad being pathetic) we gave the flu to other ads.

We demonstrated that the flu could indeed be anywhere. And with this virtual healthcare product — so could a doctor.

Directors: William Ukoh, Daniel Ehrenworth
Editor: Matthew Griffiths
VFX: Rodeo VFX
Color: Sam Gilling
Music: Andrew Harris